Consumer Costs CoolingRecent Commerce Department data contained some good news for inflation haters: details of a major slowdown in consumer price increases as well as less consumer spending. This is the sort of news that the Federal Reserve has been waiting for and...
No Rate Hike This Month...But What About Later?Many economists and real estate experts are predicting that the housing market will remain subdued until the Federal Reserve starts cutting rates next year. Unfortunately, a final rate hike for 2023 is expected to be...
Will Rates Rise This Week? This Year?If you're worried about another rate hike affecting already-high mortgage rates, here's some good news: The Federal Reserve is not expected to announce another rate hike this week. However, this doesn't mean that we've seen the end...
Rejected FHA Borrowers Get Another ChanceIf you've ever lost a sale because your buyer clients were rejected for FHA financing, here's a great reason to reach out to them. Now these borrowers can re-apply for FHA financing without running into the Mortgage Credit...
Marketing To Boomers: Why You Should and How to Do It Many agents are convinced they should concentrate their marketing skills to Millennials and Gen X prospects while overlooking Boomers in the 59 to 77 age group. While Boomers are sometimes blamed for the current...
Don't Diss Direct MailIt's easy to overlook the value of a mailed direct marketing campaign in a world of emails and TikTok. However, it's more valuable than ever. Here are some reasons why.Higher Response Rates. Direct mail has always been a leader in response rates,...
Why The Most Successful Agents are BloggersSince most potential clients go online to find the right agent, it's crucial that your online presence draws more of them in. This means, in addition to your social media and listings, you need to add regular blogging to your...
Springtime Buyers More Active Than UsualEven with some areas short of inventory, this spring's home buyers have still been active to a surprising degree. While property showings declined about 10% in May of this year, this was no surprise for seasoned agents. This was...
How To Write Harder-Working Prospect Emails Chances are you regularly send emails to your database of prospects. However, some agents unwittingly make the same messaging mistakes, which means fewer responses. Here are the types of content that should go into...
How to Guide Clients Past Negative NewThe national media continues to crank out depressing real estate headlines, harping about rising mortgage rates and lack of homes for sale. But not all of the bad news applies across the board, or to every area. Here's some data...
Recent Comments